Living in Sweden is pretty nice. For the most of us. But the weather usually sucks. The summers are short. And the need for things that gets your hopes up are massive. But still – it’s a nice place on earth. For the most of us. But for some of us Swedes, life really didn’t turn out well. There are for example almost 10.000 people that are homeless in Swedens three biggest cities. They don’t care about what color their next car should have or what Caribbean island to go to next. They care about surviving the next 24 h.

Head Hug was created to make people happy and warm with fashions beanies. But we are aware that fashion is nothing you care about when you are living on the streets. But staying warm is. Therefore, we do our best to contribute with just that – keeping people a bit warmer, because we know a thing or two about keeping heads warm. Therefore, we give 10 SEK of every sold beanie to an organization called Giving People, so that they can give people in need at least something to keep the worst cold away. That’s at least pretty nice. What do you do in your life to help people around you that needs it the most? Give that a thought. Because, as we said – living in Sweden is pretty nice. For the most of us.