We are a brand that has been shaped by an environment that is dark and cold most of the year. An environment where people seem comfortable in choosing the safe black or dark blue garment before anything else. We want to challenge these peoples mindset, and challenge their line of thought and prove that even these small choices can affect your mood and state of mind. The winter does not need less color, quite the opposite actually.

We know that color makes everyone feel a bit better, but we also have to prove that it is the obvious way to dress, even during winter time. And who are we then? We can humbly say that we are leading a movement. A movement that is spreading color, joy, love and style. Because we believe that is exactly what is needed. We want to give everyone a happy and colorful winter, with a warm Head Hug.